7/10
No-one liked him, now they hate him!
29 January 2000
Somewhat unevenly charts the journey of a successful, loud and bigoted insurance salesman's transition from loathed go-getter to loathed gone-goner. The early twist in the tale, allows an opportunity to see a strong central character face a new challenge. However, sadly, the storyline passes up the chance to see a fighter fighting and the direction becomes bogged down in a realisation that Gerber is beaten from the very moment he is plunged into what the film perceives as an underclass. A particular shame, therefore, as it declares race crossover to be a sentence as opposed to an alternative - there is no real optimism afforded to Gerber after the key white/black event and the film might have been stronger with such an exploration.

The film can be disturbing; but with slick,in your face, stateside put-downs 'The Watermelon Man' certainly enters a sensitive subject area head-first and allows the viewer to make an early judgement.

Whilst the storyline delivers meagre reward in terms of development, there is enough here to warrant a recommendation. Cambridge is outstanding as the hounder who becomes the hounded and the spine of the film is its humour – bordering on the cheap for sure, but funny, often hilarious and providing the piece with an underlying energy. Racing the bus to work on foot, crudely separating the mugs from their money, learning to take hate on the chin – its all here.

The strength of the final ceremony/scene smacks of eventual acceptance, a sense of belonging and possibly a new way forward; this will shock many as it is bitter-sweet, turning laughter into cold realism. Perhaps Van Peebles was taking the easy option? I think a sequel would have been a fitting reward.

I rate it highly, even after considering its faults.

*********************************************************

UPDATED REVIEW: Today is 1 March 2005 and, courtesy of USPS, Amazon/Lasercorner.com and Travel Inn West 42nd St, NYC (long story…), I have now received the DVD of this film. I first saw it in the early 1980's and have been raving on about it ever since, saying to anybody that wanted to listen, that it was hysterically funny. It still cannot be purchased directly in England.

So today I watched it again, in the new high definition print. I want to amend my original review……

The film made me feel guilty about how much I laughed when I first saw it. Yes, it still has great comic moments but there is so much more to it. Scene 11 'property values', sees Jeff Gerber's formerly pleasant neighbours confront him at home and they offer him $100,000 for him to move out of the area. This scene made me feel sickened. Firstly because it shows just how bad the racial situation was in America (surely it has improved since then??) and secondly because, on the first viewing all those years ago, I just didn't "get it" – I saw an overall humour, where I should have seen the out and out bigotry, ignorance and sadness. After this pivotal scene Gerber tells his boss to stick his job and he moves on to get his own insurance business, settle into a community that he likes, reforms a long-distance dialogue with his blinkered wife and simply get on with being Jeff Gerber. In that respect my original review is seriously flawed as he is not completely beaten by race crossover at all – in fact he makes it work for him and a lot of positives come out in the final analysis. It uplifted me.

Hey, enough of the deepness! It is still a great film to own, share and talk about, even after its flaws are considered. I just felt that I hadn't appreciated the finer points of it until now, many years later.
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