BMW began a very clever ad campaign in 2002 with BMW Films, making short action-oriented films revolving around a mysterious BMW driver (Clive Owen) tasked with bizarre errands. Among BMW Films' early efforts is this quick drama directed by John Woo.
Known only as The Driver, he is tasked with paying a $5 million ransom to a former burger-chain executive who has kidnapped the firm's beautiful chief executive. The perp has a cellular phone link to his victim, and forces The Driver to write down the exact amount of the ransom - leaving a cryptic clue to the woman's location before the FBI bursts in and the perp kills himself.
Now The Driver must roar through LA, pursued by local cops, to find the hostage before she perishes.
Known only as The Driver, he is tasked with paying a $5 million ransom to a former burger-chain executive who has kidnapped the firm's beautiful chief executive. The perp has a cellular phone link to his victim, and forces The Driver to write down the exact amount of the ransom - leaving a cryptic clue to the woman's location before the FBI bursts in and the perp kills himself.
Now The Driver must roar through LA, pursued by local cops, to find the hostage before she perishes.