Loving You (1957)
8/10
"One of Presley's best."
25 January 2005
Warning: Spoilers
A press agent called Glenda Markle (Lizabeth Scott) signs a young hillbilly singer, Deke Rivers (Elvis Presley), to her husband's band in order to boost their success. America's teenagers take to the young singer, but the controversy of rock n' roll music and his troubled past threaten to ruin his new found fame.

LOVING YOU was Presley's second feature film and his first in colour. It stands as one of his best as he gives a genuinely emotional performance and the tunes are great too. Especially PARTY, GOT A LOT OF LIVIN' TO DO, TEDDY BEAR and not forgetting the title song. The colour photography of Charles Lang is first class and watching the film makes one see that most of Presley's subsequent movies played the same storyline over and over again. Only many of these were becoming increasingly poor as were the tunes, by the time DOUBLE TROUBLE (1967) came out, he was reduced to singing OLD MACDONALD.
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