From a two-page trade-paper ad on November 2, 1938:
"WALT DISNEY'S Production of FERDINAND THE BULL. Never in all motion picture history have any but the most important feature attractions been given such nation-wide plugging!...Stories, articles, art and pictorial layouts, editorials and fashion announcements in magazines whose NET PAID CIRCULATIONS TOTAL 15, 542, 945! Look at the list already committed: LIFE...PHOTOPLAY...CUE...SCREEN GUIDE...VOGUE...MICKEY MOUSE MAGAZINE...LOOK...McCALLS...HARPER'S BAZAAR...STAGE...YOUNG America...MOVIE LIFE...LIBERTY...WOMAN'S DAY...MOVIE STORY...THEATRE ARTS...SCHOLASTIC...ROCKEFELLER CENTER WEEKLY.
Add to this a total of sixty-four licensees signed up for one hundred and two separate articles of merchandise. Big window displays everywhere. Big fashion parades in department stores. A PROMOTIONAL CAMPAIGN THAT CAN BE COMPARED ONLY WITH SNOW WHITE.'"
THANKSGIVING WEEK ATTRACTION AT LEADING FIRST RUNS EVERYWHERE.
NEXT Disney RELEASES * MERBABIES -Release Date, December 9 * MOTHER GOOSE GOES Hollywood - Release Date, December 23
Mr. Disney knew how to go to market.
"WALT DISNEY'S Production of FERDINAND THE BULL. Never in all motion picture history have any but the most important feature attractions been given such nation-wide plugging!...Stories, articles, art and pictorial layouts, editorials and fashion announcements in magazines whose NET PAID CIRCULATIONS TOTAL 15, 542, 945! Look at the list already committed: LIFE...PHOTOPLAY...CUE...SCREEN GUIDE...VOGUE...MICKEY MOUSE MAGAZINE...LOOK...McCALLS...HARPER'S BAZAAR...STAGE...YOUNG America...MOVIE LIFE...LIBERTY...WOMAN'S DAY...MOVIE STORY...THEATRE ARTS...SCHOLASTIC...ROCKEFELLER CENTER WEEKLY.
Add to this a total of sixty-four licensees signed up for one hundred and two separate articles of merchandise. Big window displays everywhere. Big fashion parades in department stores. A PROMOTIONAL CAMPAIGN THAT CAN BE COMPARED ONLY WITH SNOW WHITE.'"
THANKSGIVING WEEK ATTRACTION AT LEADING FIRST RUNS EVERYWHERE.
NEXT Disney RELEASES * MERBABIES -Release Date, December 9 * MOTHER GOOSE GOES Hollywood - Release Date, December 23
Mr. Disney knew how to go to market.