7/10
A family drama, an absurdist comedy, a spot-on capitalist critique.
1 April 2010
Warning: Spoilers
A family drama, an absurdist comedy, a spot-on critique of capitalism. All of these and more.

Caught between a typically rough-and-ready film crew, supercilious ad agency reps, creepy client, and her self-absorbed parents – starting her period, during an historic heat wave, forced to drink ever-growing quantities of an increasingly vile "fruit drink" while endlessly reciting an inane script as afternoon light decays into night – 18-year-old Delia Fratila is the new-found star of the latest commercial for a worthless product in newly capitalist Romania.

For his feature-film debut, Radu Jude drew from a story from one of his first commercial shootings, in which a teen-age girl from a poor village was supposed to look happily at the camera and tell the world how she sent in three juice bottle labels and won a car. He saw the girl was not happy at all, and finally asked her if something was wrong. An inspired film emerged.

Andrea Bosneag is a breakthrough discovery as Delia. In a seemingly effortless, perfect performance, she captures the beauty, ugliness, wisdom, and foolishness of adolescence while shifting expertly between 18-year-old Delia and Delia-as-emerging-actress.
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