No takes a different look at the events in Chile under Pinochet's brutal military rule, and in particular, the 1988 referendum which his government, under pressure from its western allies, organized.
The approach No takes is to focus on the NO supporters' advertising campaign and in particular the creative force behind it, played convincingly by Gael García Bernal. If you can imagine an episode of Mad Men set in Chile, during the late 80's, you will get a feel of NO. It has been shot in what looks like low definition video to match the historical footage. NO makes for an entertaining, and at the same time educational, movie.
The approach No takes is to focus on the NO supporters' advertising campaign and in particular the creative force behind it, played convincingly by Gael García Bernal. If you can imagine an episode of Mad Men set in Chile, during the late 80's, you will get a feel of NO. It has been shot in what looks like low definition video to match the historical footage. NO makes for an entertaining, and at the same time educational, movie.