Military dictator Augusto Pinochet calls a referendum on his rule in 1988 under exterior pressure. While his advertising company is given the work for the YES side, young advertising exec René Saavedra (Gael García Bernal) is hired to help the NO side. He finds the NO side run by a committee of old party leaders who want to use the campaign to complain about the tyrannical rule. They have no expectation of victory, and resist René's advertising skills.
This is fascinating history. It wasn't really big news other than for people in Chile. The mechanics of it is very interesting. I guess this is a fairly faithful retelling of the story. It might be better if they added something to make it a more thrilling story.
The story is mostly serious. In a way, I wish it was more like the commercials they made. I wish they had more jokes. Gael is a serious actor. However the character should be bigger. There should more drama inside the NO campaign. There could be some funny moments added. Maybe fictionalizing the real story would be too complicated. I'm sure some people in Chile would raise holy hell.
This is fascinating history. It wasn't really big news other than for people in Chile. The mechanics of it is very interesting. I guess this is a fairly faithful retelling of the story. It might be better if they added something to make it a more thrilling story.
The story is mostly serious. In a way, I wish it was more like the commercials they made. I wish they had more jokes. Gael is a serious actor. However the character should be bigger. There should more drama inside the NO campaign. There could be some funny moments added. Maybe fictionalizing the real story would be too complicated. I'm sure some people in Chile would raise holy hell.