It is through the dual prism of 'affect' and 'effect' that viewers would be compelled to watch Iranian director Mohsen Makhmalbaf's film 'Salaam Cinema'. It is an important film which tries to ascertain how does cinema affect the lives of ordinary human beings ? It also tries valiantly to measure the effects of cinema on human beings. In 'Salaam Cinema' people are able to laugh at will but they are absolutely clueless when it is their turn to shed some tears. This is a very important proof for the preference audiences have for comedy films. It appears as if nobody comes to cinema to cry but enjoys darkness of a cinema hall to have a good laugh. Through his absolute control the direction process, director Makhmalbaf has been able to dissolve the ubiquitous boundaries between documentary cinema and traditional narrative cinema. He is also fantastic in his role as a film director on set who is similar to a dictator who can order anybody to do anything. Using cinema to comment upon cinema is an excellent strategy to comment upon the impact of cinema. The extent to which Hollywood cinema is popular all over the world even in Iran is revealed through scenes in which young Iranian men state Paul Newman's name without even watching any of his films. In this film, everybody seems to profess love for cinema as it is viewed as a ticket to prosperity. Lastly, cinema is a great social force for many ordinary citizens. However, it was evident in full force in 'Salaam Cinema' as it also transformed itself as a problem solver when a young girl approaches director Mohsen Makhmalbaf to give her a role which would enable her to get a visa in order to marry her boy friend who has settled abroad.