The Promoter (1952)
3/10
The (deservedly) beloved Guinness is miscast in this one
26 September 2017
Yes, agreed, this is a light-hearted, feel-good film. Events roll pleasantly along, and Guinness crashes through the class barrier using a wily prudence and opportunism.

The problem is, Guinness is always Guinness. That works delightfully in "The Ladykillers" and "The Lavender Hill Mob." Not so much in "The Card." Guinness' constant, somewhat smug semi-smirk gives Denry more of an air of cynicism than suits the general purpose of this movie.

The casting director should've hauled George Cole into this role. Cole was twenty-seven in 1952. He would've brought the proper note of innocence/cleverness/playful joy into Denry.

By the way, the author of the book this film is based on, Arnold Bennett, gave Denry his own birthdate, and was also a rent-collector for a time (while in the employ of his father).
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