99 Francs. Advertising is a new sin of mankind. Perhaps these are the words that Octave Parango would have put into his novel if he had written it. The book itself, with the same name by the excellent Frédéric Beigbeder, turned out to be excellent. I have re-read it for the third time and every time it catches the entire advertising industry with its sharp challenges. I decided to watch the film just now, almost 10 years after the first reading of the book. The movie tries to show all the revolutionary mood of the protagonist, but it turns out to be a little crumpled and the film, although it tries to transfer a lot to the screen from the source, unfortunately misses many moments. Otherwise, a pleasant game of all the actors and insanely cool work of the editor.
Review of 99 Francs
