The parody is excellent, right down to the staticky VHS look and feel. The lighting and set design are spot on. Even better is the writing, which makes it believable enough that anyone watching would assume it's a genuine video from that era. Alec Gillis totally nails the presenter character with his mannerisms, facial expressions and lame condescending comments to his audience. "Isn't that something" he states, right after suggesting that one day you might be eating sushi on air-o-planes. When the informercial takes a dark turn towards the end, watch Bill's facial expression as he tries to mask the disappointment or horror, so as not to dissuade his audience from buying the monstrosity he is demonstrating. I find these shorts, especially the sushi one, hilarious and worth rewatching for dark amusement. Alec is a special effects guy, but wow, he can really act.