What Price Hollywood? (1932) Poster

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7/10
A zestier pre-Code version of the familiar "A Star is Born" story
Michael-11029 December 1999
It's fun to compare "What Price Hollywood," made in 1932, to the more familiar 1937 version of "A Star is Born" (as well as its two later remakes). An important historic event intervened between the two: the Hays Code became rigidly enforced in 1934. The 1932 version is much spicier. Mary, the unknown knockout in in the 1932 version, is a saucy waitress at the legendary Brown Derby restaurant trying to catch the eye of a movie big shot. She's pretty sophisticated and, you believe, would happily do whatever is required to land an acting job. She readily allows herself to be picked up and taken to a premiere by a famous (but fading) director, which launches her great career. In the 1937 version, Esther, the ingenue, is straight off the farm and comes to Hollywood without a clue about the movie biz. She's a goody-two-shoes who would be shocked about what it usually takes to break into the biz. She catches the eye of a famous (but fading and highly alcoholic) actor when she waitresses at a party.

There is one major plot difference: in the 1932 version, Mary marries a rich polo playing socialite who divorces her (while she's pregnant) because he is fed up with movie people. This is highly realistic--movie stars had terrible marital problems. In the 1937 version, Esther marries the actor who was her mentor and is sucked into his hopeless downward spiral. Divorce is a perfectly acceptable solution to marital problems in 1932 but, under the constraints of the Code, was out of the question in 1937.

Both films are well worth seeing. They're loaded with insights about Hollywood and filmmaking (both the creative and the business end), the rapacious movie press, and the fans--an insatiable monster that devours the object of its affection. The declining fortunes of the director (in "What Price Hollywood") and the actor (in "A Star is Born") are quite fascinating. But of the two--the 1932 version is a lot more fun.
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8/10
An earlier version of A Star Is Born
bill-21120 November 1998
One of George Cukor's better films, featuring Lowell Sherman, as an alcoholic director, Gregory Ratoff as a Sam Goldwyn like producer, and Constance Bennett playing the starstruck waitress at the Brown Derby. The film also includes Eddie "Rochester" Anderson as Sherman's sly butler. An early RKO film, it shows the working of the studio, somewhat satirically but lovingly. Also, a world premiere at Grauman's Chinese Theater. It should be better known .
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8/10
Bennett At Her Best
Handlinghandel3 September 2005
What that lady needed was a good script and a fine director. She had both in "Our Betters." And she had it here. And this one will break your heart.

The on-the-set ambiance is very plausible. Lowell Sherman is excellent as the tippling director who discovers waitress Bennett and becomes a heavier drinker. Gregory Ratoff is superb as the initially brusque but increasingly sympathetic producer Saxe.

Conusance Bennett is likable as the ambitious waitress. She gets us to smile as she starts out as a crummy actress but works hard at it. And she is directed to a superb performance when things for Sherman, her, and her husband Neil Hamilton get tough.
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7/10
He Made Her A Star
bkoganbing15 April 2012
One of George Cukor's earliest successes before his glory years at MGM was this classic What Price Hollywood. Done at RKO it's the story of three star crossed people and that's literal for one of them.

Constance Bennett plays Mary Evans who is discovered by drunken director Lowell Sherman while working as a waitress at the famous Brown Derby in Hollywood. In 1932 that was the place to be if one wanted to be discovered because all the Hollywood celebrities dined there at one time or another. Including those like Sherman who liked their cuisine strictly liquid and at that time illegal.

You might think that playing a movie star was no stretch for Connie Bennett. But she and her sisters Joan and Barbara were of a distinguished theatrical family with father Richard Bennett in Hollywood himself at that time. She was as far removed from Mary Evans in real life as you can get, still Bennett got deep inside the part.

Sherman might have modeled his character on any number of distinguished Hollywood lushes. He probably took bits from all of them, but his director is uniquely his own, at once self centered, talented, vain and frail.

The third part of this triangle is Neil Hamilton, polo playing scion of a prominent society family who is introduced to Bennett when he smacks her with a polo ball. It was definitely love at first sight, but love between them takes a rocky road.

Hollywood has never been easy on itself. The movie industry figures that the scandals they've had are all too public so honesty is probably the best policy. In the sound era What Price Hollywood is one of the first of a long line of critical examination of the movie industry that also includes The Big Knife, The Bad And The Beautiful, Callaway Went Thataway and Two Weeks In Another Town. And of course we can't forget A Star Is Born in its original and remakes.

What Price Hollywood got an Oscar nomination for Best Original Screenplay. As its done before the Code, it holds up well today as a mark of distinguished and mature film making.
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9/10
Powerful look at Hollywood in the early years
klg1930 August 2005
Another film that deserves a wider viewership and a DVD release, "What Price Hollywood?" looks at the toll Hollywood takes on the people who make it possible.

Adela Rogers St John wrote the Oscar-nominated story of a fading genius of a director, destroyed by drink, who launches one last discovery into the world. Lowell Sherman, himself both a director and an alcoholic, played the sad role that had been modeled, in part, on his own life. (Sherman's brother-in-law, John Barrymore, was also a model, as was the silent film director Marshall Neilan.) The divinely beautiful Constance Bennett plays the ambitious Brown Derby waitress who grabs her chance. Neil Hamilton, paired to great effect with Bennett that same year in "Two Against the World," plays the east-coast polo-playing millionaire who captures Bennett's heart without ever understanding her world.

George Cukor directed the film for RKO, and already the seeds of his directorial genius can be seen. Wonderful montages and double exposures chart Bennett's rise and fall as "America's Pal," and I've rarely seen anything as moving as the way Cukor presented Sherman's death scene, using quick shot editing, exaggerated sound effects and a slow motion shot. As startling as it looks today, one can only imagine the reaction it must have caused over 70 years earlier, before audiences had become accustomed to such techniques.

While the romantic leads are solid--Bennett, as always, especially so--and Gregory Ratoff is mesmerizing as the producer, hats must be doffed to Lowell Sherman for his Oscar-calibre performance. The slide from charming drunk to dissolute bum is presented warts and all, and a late scene in which the director examines his drink-ravaged face in the mirror is powerful indeed. It's hard to imagine what it must have been like for Sherman to play such a role and it was, in fact, one of the last roles he took for the screen, before concentrating on directing--then dying two years later of pneumonia.

When David O. Selznick made "A Star is Born" for United Artists five years later, four years after leaving RKO, the RKO lawyers prepared a point-by-point comparison of the stories, recommending a plagiarism suit--which was never filed. The later movie never credited Adela Rogers St John or any of the source material of "What Price Hollywood?" for its own screenplay, which was written by Dorothy Parker from, supposedly, an idea of Selznick's.

"What Price Hollywood?" is a great source for behind-the-scenes tidbits--Cukor fills the screen with images of on-set action (or inaction), with various crew waiting about as they watch the film-in-a-film action being filmed. This movie works as history and as innovation, but it also works on the most important level, as a well-told story.
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6/10
triumph for Lowell Sherman
mukava99128 November 2008
This early effort by director George Cukor had such resonance that it was remade three times as A STAR IS BORN, so it lives on to satisfy the curiosity of those who admire one or more of the later productions. What holds it up after all these years are a strong and realistic performance by Lowell Sherman as a successful Hollywood film director whose alcoholism is destroying his career, decent and sometimes brilliant work by ever-stylish Constance Bennett as the ambitious waitress who becomes an overnight star, beautiful and poetic montages by Slavko Vorkapich, a generally witty and clever script by a team of about eight writers including Adela Rogers St. John and Gene Fowler, and some beautifully directed intimate scenes including the opening in which Bennett dresses for work, copying the beauty tips advertised in the fan magazine she is reading. Highlights: the screen test in which Bennett repeatedly fails to gracefully descend a staircase, deliver one line and then react to the sight of a dead body outside camera range; the filming of a nightclub scene in which Bennett delivers a love song in French (a la Dietrich in MOROCCO) as she strolls among the seated patrons. When you think about it, Bennett is really too sophisticated and worldly for this part, which is why it worked much better for the homespun Janet Gaynor five years later. It really doesn't make sense that a lady who can handle herself with complete ease after being dragged to a movie premiere and unexpectedly shoved in front of a microphone would suddenly turn into a klutz in front of a movie camera in a studio screen test. At one point Bennett is seen to converse in flawless, fluent French and we can only wonder how a lowly waitress with naïve dreams of movie stardom ever got that kind of linguistic education. The only explanation could be that the casting of Bennett required compromises. In any case, her natural charm carries her through.

At times the story drags. Neil Hamilton as the stuffed shirt husband adds to the dead weight. The sound quality in the outdoor scenes is weak and tinny. Gregory Ratoff as a studio chieftain has fun but his accent is a bit too thick given the limitations of the recording techniques of the time. Louise Beavers, as always, enlivens her small role as Bennett's maid.
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10/10
"Priceless" is What Price Hollywood?
director161612 January 2001
The direction of George Cukor for this film is excellent. The three lead characters have three charming, yet completely different personalities. The great talent of George Cukor doesn't allow the energy of any of his characters to wane. The performance of Lowell Sherman only adds to the wonderful script, and only the innocence of Constance Bennett is able to carry the role of an aspiring starlet that makes it so believable. Neil Hamilton (later to play the 'Commissioner' on the "Batman" TV series of the mid-1960's) is excellent as the 'love interest'. But it is Lowell Sherman who steals nearly every scene in the wonderful jewel of a film. The story of this film is like many real-life stories of almost everyone who has ever worked in Hollywood - either in front of the camera or behind the lens. To me, this IS the original "A Star is Born", and that is why it is one of my favorite films of all time. From the appearance of Eddie "Rochester" Anderson to the Brown Derby to the scenes of the night life of the early days of Hollywood, "What Price Hollywood?" will always be a memorable film for me.
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Constance Bennett and Lowell Sherman Are Superb
drednm22 December 2018
Pre-Code insider's look at Hollywood, a precursor to all those STAR IS BORN films.

Constance Bennett is a waitress at Hollywood's famed Brown Derby restaurant specifically for the chance of meeting the right contact to help her break into films. In walks Lowell Sherman, a tipsy but famous director. They take a shine to each other and he wakes up the next morning to find her asleep on his living room couch. He invites her to test for a small part in a film, but she's terrible.

She works all night on her little scene and finally gets it right. Of course she makes a hit and becomes a big star. She's never romantically involved with Sherman, who's more interested in the bottle. She has everything she ever wanted and marries a stuffy rich boy (Neil Hamilton) who never fits in.

Eventually Bennett loses the husband and also loses Sherman as his career slips away because of his drinking. The years go by. One night she gets a call to come get Sherman out of jail where he's been locked up for be drunk and for skipping out on a bar bill. She takes him home and cleans him up, but it's too late.

Hard-hitting story stunned a lot of viewers who wanted to believe that the lives of the Hollywood stars was a bed of roses. Bennett and Sherman are superb. Hamilton is fine as the rich husband. Also good are Gregory Ratoff as the producer and Louise Beavers as the devoted maid.

There were insider Hollywood stories before this. Marion Davies' comedy SHOW PEOPLE showed how fame can go to an actress' head. The following STAR IS BORN films borrowed heavily from this one but the heroines in these (Janet Gaynor, Judy Garland, Barbra Streisand, and the 2018 version) were all married to the tragic figure.

Perhaps a bigger studio than RKO could have secured the Oscar nominations Lowell Sherman and Constance Bennett deserved for this film.
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7/10
Could have used more of an arc to Max's story
rfeinberg-229 July 2010
I agree that this is a fine film. It seems to be in rotation on TCM, and is worth watching for.

My only problem is that we never see what put Max in this self-destructive spiral, and most importantly, who WAS he before he became an out-of-control drunk. (Fellow reviewer "dougdoepke" touched briefly on this.)

The film would have been stronger with some initial scenes that showed Max working successfully. Instead, he's a heavy alcoholic right from the start - certainly more charming and functional than what we see at the end of the film, but still barely able to stand or speak. (Sure, it's a late night party, but then he wakes up the next day and immediately starts drinking again. He's never NOT drunk.)
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10/10
Wonderful Cukor-directed, precode film starring Constance Bennett
blanche-25 January 2006
Constance Bennett was at the height of her beauty in "What Price Hollywood?" an excellent 1932 film directed by George Cukor. The story is a familiar one, but in 1932, probably less so: A good-looking, vivacious waitress catches the eye of a drunken director, who helps make her a star. As happens in "A Star is Born," a few years later, he hits the skids, and she's there to help. But as we all know, no good deed goes unpunished. Lowell Sherman gives a marvelous performance as the director, and apparently, he was playing himself. His final scene is fantastic, extremely compelling. A surprisingly modern-looking, very handsome Neil Hamilton plays Bennett's husband, who later divorces her before she gives birth to their child.

Like "The Bad and the Beautiful," "What Price Hollywood?" shows some inner workings of a Hollywood studio in those years. Although there are some touches that make the movie dated - and what done in 1932 isn't - there is something about this film that also seems fresh. Perhaps it is the honesty of the performances. Besides Bennett, who is marvelous (and does her own singing), Sherman, and Hamilton, there is the multitalented Gregory Ratoff on board.

I've seen many Constance Bennett films, as she is a favorite of mine, and I would have to put this as her best.
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6/10
Wish You Were Here...
1930s_Time_Machine14 November 2022
This is an immediately engaging movie, after the first few minutes you're hooked and want to know what's going to happen. Of course you already do know because you'll probably be aware that it's an early "version" of "A Star is Born" (all four incarnations) and "The Artist" and even Genesis' 1980 album "Duke." If you like early thirties movie you will like this, especially for the glimpses of the nuts and bolts and balance books behind the scenes - you're in the movies!

If you don't like early thirties movies because you think the acting is wooden, the characters are one-dimensional and the stories are shallow then give this a try - you will be pleasantly surprised.

If you don't like early thirties movies because they're black and white..... you just keep watching SpongeBob.

Even before this begins it's interesting - I'd never seen that RKO-Pathé logo before with the rooster - not surprised that didn't last long! This is an RKO movie from the days when David O Selznick was the big cheese there and he has his new favourite director with him, the legendary George Cukor. Yes, it's the 1932 Selznick-Cukor version, not the 1937 Selznick on his own version or the 1954 Cukor on his own version......they sure liked that story!

Any film about movie making has to be good otherwise it would be embarrassing. You know therefore that they made this as well as anyone could. You also know that the character of the studio head is going to be a really lovely person, someone who cares for and loves his team and would never have a bad word to say about anyone - a loving father type!? Even so, and apart from the slightly contrived slushy ending, this is surprisingly realistic and doesn't sugar coat the brutal commercial industry it is set against. The characters come across as real and natural with genuine complexity. Like real people, they're not just either all nice or all nasty - this is something which isn't always evident in some lesser quality 1932 films. They however didn't benefit from George Cukor.
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9/10
A behind-the-scenes look at classic Hollywood
Southpaw-923 August 1999
"What Price Hollywood?" is one of my favorite films of the 1930s. With loads of drama, glamour to spare, and some romance too, this movie is one of the best behind-the-scenes looks at the old Hollywood studio system that was ever made. Constance Bennett, looking her radiant best, plays the lead role with finesse. Lowell Sherman also turns in a powerful performance as a washed-up director. This movie was the basis for "A Star is Born." All in all, one great film.
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6/10
A Star Is Born by Queer Direction
Cineanalyst29 November 2019
Although there had already been many films made about Hollywood and filmmaking by 1932 (Behind the Screen (1916), "The Extra Girl" (1923), "Ella Cinders" (1926), "Show People" (1928) and "Free and Easy" (1930), to name a few), "What Price Hollywood?" is sometimes considered the first of a particularly-persistent formula retitled "A Star Is Born" in subsequent editions, or remakes. Hollywood, alone, has made four versions since and thus far (there are, at least, also two from Bollywood). These pictures feature two stars, one of who is an alcoholic with his career in decline while the ingénue he discovers begins to reach the pinnacle of her career. The main intrigue of these meta narratives, as I see it, is in how these lead characters reflect the real-life images of the stars portraying them.

In the 1937 film, the career of Janet Gaynor, the first Best-Actress-Oscar winner, was actually in decline, which if anything was more reflective of the alcoholic part played by Fredric March, whose own Hollywood stardom was, in reality, more recent and would continue to thrive long after Gaynor retired. This dynamic is even more stark in the 1954 remake, where Judy Garland nominally plays the ingénue, but James Mason's addict and unreliable performer may be read as the shadow of Judy's real-life image. The 1976 and 2018 pictures are largely vanity projects of their stars: Barbra Streisand and Bradley Cooper, respectively. And, that's largely reflected on screen, too, as the real-life stars demonstrate their love for their own images. The 2018 one is, perhaps, only saved by its reflexive commentary on Lady Gaga's past in the shallow business of pop music. "What Price Hollywood?," however, casts a couple relatively minor actors in the leads. The resonance of the picture indubitably would've been enhanced had producer David O. Selznick cast his first choice of Clara Bow, or had, say, John Barrymore played the drunkard. Nevertheless, there's one talent involved here whose career may be hinted at in the mirror of this movie, and that's its director, George Cukor, who went on to helm the 1954 version, as well.

Interestingly, unlike the subsequent iterations, the aging drunk here is a film director instead of a performer (whether an actor or singer). He also doesn't have a romance with the star he discovers, nor with anyone else on screen, for that matter. Like the boozing director within the film, Cukor, too, was living something of a double life as a homosexual in a then very homophobic society. (Indeed, a biography of Cukor is entitled "A Double Life," which is also the title of another Cukor film about acting.) These two lives surely often clashed; for one, Clark Gable (who's referenced a couple times in this film, which may seem ironic in retrospect), reportedly, had Cukor fired from the set of "Gone with the Wind" (1939) over the director's sexuality. Also reflecting the protégé part, "What Price Hollywood?" was early in Cukor's career and so represented a big break (I mean, his last job involved him being demoted on the set of "One Hour With You" (1932), although that was supposedly for reasons of incompetence). This is before he was known as a "woman's director," leading several actresses to Academy Awards and nominations, and would be nominated himself for five Oscars, winning one.

"What Price Hollywood?" would heartily be recommended on the basis of this dynamic between the fading star-director and the rising star-actress, but, unfortunately, the picture is saddled by a dull romance and a bizarrely unfunny series of meet-cute situations. Allegedly, the focus on the romance here was insisted upon by Selznick against the objections of Cukor, who wisely wanted to concentrate on the relationship between the director and actress. This is pre-screwball, and the supposedly-witty banter doesn't work especially well in general, but it gets much worse during the courtship scenes. To land herself a millionaire, waitress-turned-actress Mary Evans contrives to act obnoxiously in front of said millionaire (and polo player--seemingly to make sure I don't care for him right off the bat) Lonny Borden. Things get worse from there, as Mary stands Lonny up for an expensive dinner date she had him plan for her. Next, Lonny brakes into Mary's bedroom (he literally breaks the glass of her door to get in) and kidnaps her, so as to take her to that dinner. Then, he force feeds her! A reasonable viewer might consider this sort of behavior sociopathic and, in Lonny's case, at least, potentially criminal. Compare this to the non-romantic first meeting between Mary and "big-time" director Max Carey, which is actually cute and amusing. Additionally, the humor involving African-American, and one French, servants is dated.

When the narrative focuses on Hollywood and filmmaking, it's quite good. As opposed to the "natural" stars of subsequent versions, we see Mary here needing to practice acting after she blows her first audition. Indeed, she was only a waitress whose only evident training in acting consisted of her practicing in front of a mirror the looks of stars she sees in fan magazines and of imitating the accent of either Marlene Dietrich or Greta Garbo (point is, she's not very good at it--although, later, she more-obviously imitates the singing of Dietrich for a scene in one of Max and Mary's films). These early shots of Mary practicing her reflection stand in contrast to later scenes where Carey looks in the mirror and has nightmarish flashes (there's also an interesting newspaper montage with symbolic, dreamlike imagery). Additionally, during the backstage filmmaking scenes, there are frequent shots focusing on the crew, which is something less seen in the later star-driven versions of "A Star Is Born," where the focus is almost exclusively on the leads.

Although "What Price Hollywood?" is an odd mix of melodrama and a flat comedy of remarriage, the friendship between Carey and Mary sustains the picture. It also adds heft to Selznick's otherwise rosy picture of Hollywood, with a scenario that holds most of its ire for the press. Carey never makes a pass at her, the would-be "America's Pal." As the oddly-accented producer tells Mary at one point, "The public don't understand relations like between you and Carey." It's no wonder that the best version of "A Star Is Born" would be when Cukor directed Garland, who had already become a tragic figure and gay icon by 1954.
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4/10
This is a review of the unique charter edition for this flick . . .
tadpole-596-91825614 May 2021
Warning: Spoilers
. . . which screened at midnight, May 14, 2021. This airing includes the full spectrum of film distortion, from scrambled pixels to blurred and missing images. Though it's somewhat intriguing to watch a polo player riding an invisible horse (around 32:48), statistical sampling indicates this charter version of WHAT PRICE HOLLYWOOD? Is missing (literally) 96.3% of its visual content and 98.1% of its sound (that is, about 49 of every 50 syllables are M. I. A.). Probably 4 of 10 is way too high of a rating for such a broadcast, but I have not yet figured out how to enter negative numbers here. Perhaps the host's introduction gives some clue as to what this story is about, but spectrum censors him as well. From what I can see, some director dude picks up a waitress at the Hollywood Brown Derby and drives her to a gala movie premier in a junker that he buys from a random motorist for 50 bucks (or $11,909.23, adjusted for inflation). After his server becomes a star and has someone else's baby, he shoots himself in her house. Maybe this movie is available in some other venue besides spectrum, but that will not address the loss of one-time-only live events, such as the death of Norman Lloyd. Surviving in some sort of quadriplegic state for 79 years after tumbling off the Statue of Liberty in the SABOTEUR finale, Mr. Lloyd deserves more respect than a charter hatchet job. Com. Cast X-Infinity never seems to have this sort of problem!
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Smooth and Safe
dougdoepke9 June 2010
Catch that early scene in the Brown Derby where Carey (Sherman) queries a cross-dresser on her choice of tailors. It passes quickly and we never see more in medium shot than a slender back in slacks and jacket. Nonetheless, that glimpse of Hollywood exotica comes, I expect, from writer Rowland Brown whose Blood Money (1933) was an extended excursion into pre-Code gender-bending.

The movie is well acted and smoothly done, but I wish it had more of that adventurous spirit. It's really a pretty tame depiction of Hollywood life-styles. After all, how surprising is it that the fast track drives some folks to drink. Sherman is excellent in the role, but surprisingly we're never shown why he drinks. Specifically, what is it about the industry that prompts his string of drunken sarcasms. We get the effects, but not the causes. Similarly, how surprising is it that the fast track puts strains on a marriage. Nosy gossip-mongers and late night work hours are understandable strains, but hardly peculiar to Hollywood marriages, though the scale here is admittedly much larger.

My point is that the movie works well as an entertaining melodrama, especially as a behind- the-scenes look at a sound stage. However, it's hardly an expose of the type implied in the title—note how kindly paternal the studio head (Ratoff) is portrayed, contrary to the hard- nosed industry reputation. I guess I was expecting something more daring from this pre- Code period, and an ending that didn't suggest the smarmy requirements of the 1950's. Despite its considerable virtues, the movie strikes me as precisely the kind of safe insider's view that the studios of the day could endorse.
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7/10
Not all is peaches and cream in the movie business.
bbibsboy23 March 2000
A great actress was Constance Bennett, a first class star in the eyes of 1930's movie goers. Every actor in this gem does a believable portrayal, even Constances' movie son. It's easy to see that George Cukor and Pandro Berman were involved.
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8/10
Melodramatic and predictable but good
preppy-32 September 2005
Alcoholic director Max Carey (Lowell Sherman) discovers waitress Mary Evans (Constance Bennett). She becomes a big star and marries handsome Lonny Borden (Neil Hamilton)...but Carey's alcoholism starts to kill him and Lonny can't deal with his wife's stardom....

Very predictable but good. This movie moves VERY quickly; is well-directed by George Cukor; has some sharp pre-Code dialogue and has a good script that gives an interesting look at Hollywood in the 1930s. The church sequence especially is fascinating. It gets a little overly silly at the end but it still works.

Bennett is just great--beautiful and believable; Sherman was good also; Hamilton is just so-so but he's unbelievably handsome so that helps. Gregory Ratoff also gets some laughs as a VERY excitable studio head.

This was (pretty obviously) the inspiration for the later "A Star Is Born" movies but stands on its own merit. I give it an 8.
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6/10
What Price Hollywood?
jboothmillard15 October 2018
Warning: Spoilers
Most people assume that the movie A Star Is Born has been made four times: 1937 (Janet Gaynor, Fredric March), 1954 (Judy Garland, James Mason), 1976 (Barbra Streisand, Kris Kristofferson), and 2018 (Lady Gaga, Bradley Cooper). Well, I found out, there are technically five versions, five years before the first movie titled A Star Is Born, and before his 1954 version, director George Cukor (The Philadelphia Story, Born Yesterday, My Fair Lady) made this movie, which set up the basic plot, that would be recreated in the later versions. Basically in California, Mary Evans (Constance Bennett) works as a waitress at Brown Derby, she is an aspiring actress, one night she gets the opportunity to serve and meet film director Maximillan Carey (Lowell Sherman). He is very drunk but is charmed by the young girl, and he invites her to a premiere at Grauman's Chinese Theatre. Max has a policy of living life with a sense of humour, adhering to this he picks her up in a jalopy rather than a limousine and then gives the parking valet the car as a tip. Max takes Mary home with him after the event, but the next morning he has no memory about the previous night. She reminds him he promised her a screen test, and she is concerned about his excessive drinking and rude attitude, but he tells her not to worry. Mary's first screen test reveals she has far more ambition than talent, she begs for another chance, after extensive rehearsals and shooting the scene again, producer Julius Saxe (Gregory Ratoff) is pleased with the result and signs Mary to a contract. While Mary achieves fame and fortune at a fast pace, Max finds his career is in the decline, and he avoids a romantic relationship with Mary, fearing she will be caught up in his downward spiral. Mary meets polo player Lonny Borden (Batman's Neil Hamilton), who genuinely loves her, he is jealous of the demands made on her by her career, but he convinces her to marry him, against Julius and Max's better judgement. Lonny becomes increasingly annoyed by Mary's dedication to her work as a movie star, he finally decides to walk out on her, but after they are divorced, Mary discovers she is pregnant. Mary wins the Academy Award for Best Leading Actress, but her moment of glory is disrupted when she is called to post bail for Max after he's arrested for drunk driving. Mary takes him home with her to recover, despite her encouragement, he wallows in self-pity. Later, alone in Mary's dressing room, he looks at himself in the mirror and compares it to a photograph of himself in earlier days. Max finds a gun in the dressing room drawer, he kills himself with a bullet to the chest, Mary becomes the centre of attention and gossip following Max's suicide. Hoping to heal her emotional wounds, she flees to Paris with her son and reunites with Lonny, who begs her for forgiveness and to give their marriage another chance. Also starring Brooks Benedict as Muto and Louise Beavers as the Maid. Bennett is likeable as the young woman who dreams of stardom, and Sherman is interesting as her alcoholic discoverer and mentor, the cast-iron storyline, recycled into A Star Is Born four times, is well crafted, and the atmosphere and authentic portrayal of old Hollywood works well, overall it is a satisfactory classic drama. It was nominated the Oscar for Best Writing, Original Story. Good!
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10/10
First rate pre-code brilliance.
kenzo-129 August 2005
A terrific picture and new to me. I think I had heard of it, perhaps showing at a pre-code festival at the Film Forum here in New York. Maybe not. Anyway caught it by accident on TCM today and what a find. Early George Cukor "woman's picture" I guess and has to be one of the earliest (1932) Hollywood pix about Hollywood. Brilliant, witty script with lots of stuff which would've been censored after the Code went into effect a couple of yrs. later. Great performances by Constance Bennett and Lowell Sherman, both of whose work I had very little knowledge of. I had never even heard of Lowell Sherman and he is just amazing in the role of a director with a drinking problem. Oh and that's Gregory Ratoff as foreign-born producer. I think he reprised that role a few times, of course most notably as Max Fabian in All About Eve, which was on the tube over the weekend and is hard to tune away from once you start watching...and listening, like this was. I could go on--but just catch it if you can!
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7/10
The granddaddy of them all...
AlsExGal15 October 2020
... and by that I mean the first of the "A Star is Born" movies. All of the films that came after it - 1937, 1954, 1976, and 2018, owe their existence to this original. Famed writer Adela St Rogers wrote the story, pulled from her experiences in the movie capital, but this first one is a bit different from all of the others.

Mary Evans (Constance Bennett) plays a Brown Derby waitress who gets caught up in the hijinks of director Max Carey (Lowell Sherman) one night. He takes her to a premiere in a jalopy, then takes her back to his house. The next morning he can't remember anything because of his drunkenness, and Mary says that he promised her a screen test. Actually, nothing happened. Mary is not the natural - or a singer for that matter - like in later films. And after originally screwing up a scene she is in, rehearses, and gets it right.

Meanwhile, she meets polo player Lonny Borden (Neil Hamilton) who is a bit of a caveman. When Mary does not show up for their first date he goes to her house, wraps her in a blanket, and carries her back to his house! The normal reaction for him would be to figure she is not that into him. The normal reaction for her would be to call the police. But I digress.

The two marry against the advice of colleagues and friends, and against mine for that matter. How does this work out? Watch and find out.

So this film is different from the others in that the drunk on the way down who discovers Mary turns out to be a director and mentor, not a lover. There is a suicide in this film, just like in the others, but I'll let you watch and find out how that all happens. The film is rather ahead of its time in its description of what is known today as the paparazzi, and how they violate the privacy of people and rip their reputations to shreds on a rumor just to get a scoop. Nominated for the Academy Award for Best Story, it lost out to The Champ, by Frances Marion.
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10/10
The Best of the "Star is Born" versions
jacksflicks31 May 1999
I guess its the fluttering fingers of the Judy Garland cohort that have given her version of A Star is Born the best rating. The first version of Star is best version but, alas, the lowest rated. I give it a Ten to pull up the average. I also give it a Ten, because if Gaynor's and Garland's are worthy of Tens then, by God, so is Bennett's.

Just the presence of the ethereally lovely Constance Bennett, plus Lowell Sherman's superior performance as a washed up director (he really was a director), render the others tired re-makes.
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7/10
Hit and miss
gbill-7487728 July 2017
There are some really nice moments in this film, which mixes a 'behind the scenes' look at the film industry, romantic comedy, and drama. Lowell Sherman, in the role of an alcoholic director, turns in a great performance, and scenes with him towards the end are excellent, though I won't spoil them. Constance Bennett, on the other hand, is hit and miss: she sizzles in a nightclub scene where she croons in French, channeling Marlene Dietrich, but in other scenes she's overly shrill. I'm not a huge fan of movies depicting the inner workings of filmmaking and the difficulties those in the industry face, including early version of the paparazzi here, and the concept of the 'waitress who is discovered' in Hollywood is pretty cliché. Unfortunately, the script is rather shallow, and it's surprising to me that story was nominated for an Academy Award. There are some funny scenes, such as when an interviewer asks if their marriage was for the "thoughtful, reasoning" kind of love, or the "blind, passion, ummph" kind, and when the director pulls the maid into the pool when she too tries to get a few moments with him to audition. There are also some cringe-inducing scenes, such as when Bennett's suitor (Neil Hamilton, who you may recognize as the commissioner from the 'Batman' TV series, 30+ years later) literally force-feeds her on a date, after having carried her to the table (wow, way to get the girl :( Net, it's a mixed bag, not horrible, but not amazing either.
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8/10
The director made her a star...Can she save him from the direction he's going in?
mark.waltz2 September 2014
Warning: Spoilers
Director/Actor Lowell Sherman was a major star in the early 1930's, but yet he is mostly forgotten today, perhaps because he appears to be a "poor man's John Barrymore". That being said (and the fact that research I did on him revealed he was a close friend of "The Great Profile's"), Sherman on his own has a presence that cannot be denied. Not as handsome as Barrymore in his heyday as he was slightly overweight and sometimes more bombastic in his performances as a usually aging Lothario, Sherman seems like an actor whose career was guided by his ego rather than reality. In the case of "What Price Hollywood?", however, he gives his best performance, and is certainly comparable to Fredric March and James Mason in the film's two unofficial (and much better well known) remakes.

George Cukor, directing Barrymore and Katharine Hepburn the very same year in the outstanding "A Bill of Divorcement", is at the helm here, and just like he would later do with the Judy Garland/James Mason 1954 version of "A Star is Born", the focus is on the emotions charged up by the relationship of the star who is born (in this case the beautiful Constance Bennett) and the man who discovers her (Sherman) and makes her a big star after simply spotting her on the set of one of his films. He's not the leading man like Norman Maine was; He's the director, having enjoyed the Hollywood spotlight a bit too much, and now suffering from obvious alcohol problems.

Unlike Esther Blodgett/Vicki Lester and Norman Maine, Bennett and Sherman do not end up in a romantic relationship, but are simply colleagues whose admiration goes beyond a working relationship. So when she becomes a huge star and his reputation at the studio begins to suffer, it is up to her to save him from himself, but at what price? The romantic lead here is Neil Hamilton, later Commissioner Gordon on "Batman", who loves Bennett but isn't willing to simply be known as the husband of a star. He wants a real marriage with her but is aghast at the absurdities of the publicity machine, especially a rather obnoxious Hedda/Louella like gossip columnist (a very amusing Josephine Whittell) whom Hamilton puts down much to Bennett's dismay.

He's also greatly offended by Sherman's constant infiltration into their lives and this causes a great deal of tension in the marriage. Sherman really shows the dangers of extreme drunkenness, especially when he threatens to set their house on fire. It's up to Bennett to step in, now alone, and try to sober him up for good, even though she knows he's through in Hollywood. A shocking twist has her fighting to save her career, and Bennett must rise above her pride and sudden success to figure out what the important things to her really are.

Unique enough to stand out on its own, this is still considered by film historians the first unofficial version of "A Star is Born", and it ranks as truly powerful drama. Why it isn't more well known is quite a mystery in itself, especially since the film parallels some real-life scandals which took place the same year of its release. Gregory Ratoff plays the studio head who is devoted to both director and star but is in a powerless position to help them after some bad publicity. Louise Beavers is amusing as Bennett and Hamilton's maid. If the screenplay based upon Adela Rogers St. John hadn't been so well written, this might have dwindled down into sappy melodrama, but thanks to the superb writing and outstanding performances, this ranks as one of the top films of the pre-code era and a true Hollywood story that "E" has told over and over again many times.
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7/10
Full of Cliche's Yet Interesting
daoldiges23 April 2019
This is a title I'd heard referenced throughout the years and decided it was time I checked it out when it was available for viewing on the big screen at MoMA. Not sure if this script originated much of the storyline or it was just a repeat of earlier behind the scenes Hollywood stories, but from todays perspective everything's been said before. Still, it was injected with some good humor in the earlier scenes, and I found myself mostly engaged throughout. Not a must see but if it strikes your interest for whatever reason then I recommend checking it out.
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3/10
Stalker Gets His Prey
view_and_review16 February 2024
Warning: Spoilers
I've watched roughly 200 movies produced between 1930 and 1933 and it seems that at least once every five movies or so I cringe due to what's taking place on screen. When it comes to romance pictures I believe the number is once every three movies. "What Price Hollywood?" had me cringing again.

The movie stars Constance Bennett as Mary Evans, a waitress turned Hollywood star. She was waitressing when she got a chance to meet the famous director Maximilian Carey (Lowell Sherman). He was so drunk he asked her to escort him to a red carpet affair at the Chinese Theater which turned into her taking him to his home. To show his gratitude he gave her a shot at acting. At first she bombed ala Stuart Erwin's character in "Make Me a Star" (1932), but she was given another chance and she knocked the part out of the park. She did so well she was able to parlay the small role into a bonafide Hollywood contract. Not too long after that came the cringeworthy scene.

At one point in the movie she had a back and forth with Lonny Borden (Neil Hamilton) when he accidentally hit her with a polo ball. She was berating him and he was asking her out. Like many of the leading men on screen at that time who wanted a girl, he wouldn't take no for an answer. Only beta males take no for an answer and they're identifiable by how unconfident they are. The alpha males will get the girl one way or another.

Eventually she accepted; in a way. He went through great lengths trying to set up the perfect date. He hired an orchestra and everything. Mary left him high and dry, and just so he knew what time it was, she sent a note saying that she was intentionally standing him up. It was a boss move that I hadn't seen before. She accepted the invite just to shut the guy up and then proceeded to dismiss him.

What Lonny did next had me wincing in uncomfortableness and a little bit of anger. He went to her home and began banging on her door, demanding to be let in. We like to call guys like that stalkers.

It gets worse.

He then broke her window, came into her home, grabbed her out of bed and demanded she accompany him on a date. Because this was 1932 and it wasn't a horror movie she loudly, yet weakly, fought him off. She eventually relented, had a great time, and married the brute--of course.

Yet another Hollywood lesson in how a man should deal with women.

The movie did a ridiculous number. They tried to make Lonny a sympathetic character. After he and Mary got married they made it seem as though Lonny was the neglected Hollywood husband. Mary never had time for him because she was always either acting, discussing movies, or giving interviews. Poor Lonnie was now just an extra in Mary's movie star life.

I, for one, didn't feel the least bit sorry for him. He went full Brutus to get Olive Oyl then turned into a lamb after they were married. Everything that happened to him was on him. He wanted her in the worst way and he got her. He shouldn't get to pout once the marriage isn't how he planned it to be. Why doesn't he beat his chest and force her to do what he wants like when they first met?

They got divorced and even a blind man could see it coming. The divorce was inevitable, but it was the actions of Max Carey, the director, that was the straw that broke the camel's back.

The only halfway decent and compelling part of this film was the depiction of Hollywood life for the producer, Julius Saxe (Gregory Ratoff), the director, and the actress. It's a very public life with a Faustian bargain. Should you accept it, you have to take the good with the bad.

Free on Odnoklassniki.
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