"Play for Today" Spend Spend Spend (TV Episode 1977) Poster

(TV Series)

(1977)

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9/10
A remarkable glimpse of working-class reality
Dave Godin11 January 2003
It is perhaps surprising that a drama based on true facts, and which therefore can hardly be manipulated to make didactic points, should in effect prove to be so powerful, so convincing and so heart- breaking.

This story of a working-class British couple's win on the football pools, is in effect one of the most political films I have ever seen in my life, and goes to the very heart of the rotten malaise that festers within British life; the class system. Adapted from Viv Nicholson's own autobiographical account, Jack Rosenthal has fashioned a script that is almost awe inspiring in its ability to capture the nuances, petty meannesses, and grinding, soul destroying poverty that was the lot of working-class people in Britain in the 50s. The constant struggle to make a shilling do the work of a pound; the puny pleasures which were the only thing on offer; and an all powerful dominant ideology that made sure these same people were brain washed into accepting and never questioning the same phoney sham of the class structure. The alternatives were the status quo, or the authoritarian horrors of state Communism as represented by the USSR. Small wonder people settled for what they knew, and that was how the powers retained their power. I sometimes wonder if the USSR wasn't created purposely to sustain Capitalism in the West.

The late Susan Littler and John Duttine both give brilliant, first rate performances as Viv and her husband Keith, as this unexpected fortune, because they have had no training or experience in handling real money, in effect ruins their lives. Prior to the win, they are desperately poor but vibrant personalities, but, cast adrift with great wealth, they are shell-shocked and troubled, and whilst they still remain in love with each other, tragedy plays a part in their destiny as if to punish them for their `effrontery' in trying to rise above their station, and eventually Viv ends up flat broke.

It is a film that makes one seethe with anger at the perpetual social injustice there is the world over, and makes one yearn for just ONE film, one day, maybe, in which working-class people win and come out on top.
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8/10
Classic TV drama which stands the test of time
bfinn1 July 2003
I went to see this film yesterday at a small viewing in the National Film Theatre in London, and was delighted to find that Vivian Nicholson - the football pools-winning subject of the film - was seated in the row behind me with family & friends, all joking (and sometimes singing) much of the way through. Though a granny now she still seems pretty lively & feisty.

How strange it must be to watch your life represented in fictional form, particularly with the numerous ups and downs (including violent drunken father, illegitimate children, a tragic death and several failed marriages) depicted here. Presumably the film must have been pretty accurate, since much of the dialogue was apparently quoted verbatim from transcripts of Vivian's personal account.

The film played the (then daring) temporal device of alternating scenes from Vivian's harsh early life with scenes of her decline & fall following the football pools win. At the time the director feared this might confuse the viewing public, but it turned out to be clear enough.

Apart from the surprise of finding Vivian herself behind me, the most striking thing about this film was just how well scripted and acted it was, despite being made on a shoestring (with no budget even for title music) and designed for one-off TV viewing. It deservedly won a BAFTA award in 1978. Together with the other best of the Play for Today films (such as Mike Leigh's Nuts in May), these strike me as classics which stand the test of time, much as the Ealing Comedies do. A shame that they are perceived as almost forgotten one-off TV dramas of their day rather than part of the cinema canon.
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7/10
rags to riches with a twist
adrian-29519 November 2005
I was both entranced and captivated by this film, when first viewing it in the early eighties, coming from a working class background, i could empathise with viv and the other characters, for though life for these people was tough and uncompromising, i feel that, as the story depicts there is a basic quality in these people, that adheres them to others. i think also that the acting was first class, and on par with Ken Loache's Kes. in its realism. I only wish that more films were made in this way today- rather than having to sit through hyped up Hollywood blockbusters. i believe in hindsight that the pools company, would of been shocked by the revaluation in the film that winning the pools can damage your health and those of your loved ones, although the film caused quite a stir at the time, the pools company probably sold more coupons after the showing than the weeks prior to its release, proving that any publicity- good or bad- is worthwhile. in summing up, the film in my eyes, as a basic message that the love of money is the root of all evil- perhaps not that dramatic but the message is there all the same, i also agree that somehow it was saying that working class people can't cope with large amounts of money- almost as if only the middle and upper classes are entitled only to the riches and extravagances that money can buy. A true classic.
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15 minutes of fame
GarryQ2 March 2004
Viv Nicholson, high school drop out, sees a football pools win as the way out of a humdrum life. Her much publicised wish to `Spend, Spend Spend!' ensured her 15 minutes of fame in the tabloid press. The money ran out and so did her interest for the press. Her book and the stage play derived from it briefly put her back in the tabloids.

Unlike the Nicholsons, modern Lottery winners are offered financial advice. Either an assumption that either the ordinary working classes can't handle big money, or a guilty conscience for ruining two people's lives. A well acted description of how two people become victims of circumstances as they quickly get out of their depth.
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slice of life
didi-57 March 2010
When Keith and Viv Nicholson won the pools, she declared that she would take the money and 'spend, spend, spend!'. That's where the inspiration for this clever play from Jack Rosenthal comes from - it stars Susan Littler as Viv, John Duttine as Keith, Helen Beck as Viv's mother, and Liz Smith as Keith's granny.

The setting is Northern England, the characters are slightly stereotypic - Viv is flirty and flighty, Keith is quiet and withdrawn, Viv's parents are in an abusive marriage where traditional dad takes all the family money for beer, Keith's granny is a seething matriarch. Winning the pools, too, is very of its time - no headline would pursue the winners of a few thousand when millions can be had in these days of lottery windfalls.

Still, the play is well-acted, by the much-missed Littler in particular, even if works now more as a historical document than a relevant slice of life. One of the best remembered plays in the Play for Today strand, and rightly so.
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DVD release April 2011 (Jack Rosenthal at the BBC)
john goldschmidt1 April 2011
William Ivory writing about the BBC TV Movie 'SPEND, SPEND, SPEND' in the April 2011 edition of the film magazine 'Sight and Sound': "if there has been a better 75 minutes on British TV ever then I'd be happy to see it... the film renders greed, cruelty, fecklessness, betrayal, and selfishness in such an astonishing and empathetic way that what might have been a sorry and tawdry tale of failure and dissolution becomes instead the most thrilling and compelling portrait one is ever likely to witness. Indeed by the end of the film one is left feeling nothing but admiration for the ruined central character" written by Jack Rosenthal and directed by John Goldschmidt, for which he received the BAFTA award for best single television drama.
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Rags to riches to rags
jarrodmcdonald-15 September 2023
Warning: Spoilers
This particular episode of the BBC's Play for Today series won a BAFTA award after it was initially broadcast. It is based on the life of Vivian Nicholson. Vivian was a lower class British woman whose husband won a large sum in a 1961 betting pool (sort of like a sports lottery). You can read about her online since she has a wiki page. She's famous for an answer she gave a reporter about what they would do with all the money...she said "spend spend spend!"

And spend spend spend is what Vivian did. By the late 60s she was broke again and widowed. She had a few more marriages and her colorful life made her fodder for the tabloids. When the BBC commissioned the script for this installment of Play for Today, she had just written an autobiography about her rags to riches to rags story. Parts of her autobiography are used as the basis for this drama.

If you watch "Spend Spend Spend" you may come away with a feeling I had- that money is certainly the cause of trouble for a lot of people. Not only for those who don't have any, but also for those who have plenty. The tale is decidedly anti-capitalist, because we are led to believe that Viv might have been happier being poor. At the end, she returns to her old run-down neighborhood where she and her husband had lived before he won all the money. She's very emotional, nostalgic even. Experience taught her the good life is what they had when she thought they had a bad life.

This story resonates with me, because I had a relative who went through something similar. My uncle barely finished high school, had trouble holding down jobs (blue collar jobs) his whole life...he had a series of destructive relationships with women and was aimless. He lived in poverty for years. At one point, in 2013 he was operating a forklift at a warehouse in central California and someone on the job site sexually harassed him.

My uncle ended up suing and he won a large settlement against the company. Over a million dollars. He met a new woman, moved back to the midwest, bought a huge home and burned through all the money within two years. He soon lost the home, the girlfriend left him, and he wound up living in a low-rent apartment. In 2018 he died from hepatitis, caused by infections from intravenous drug use (used needles were found in his apartment after his death).

My uncle was a drug addict, something our family couldn't discuss until he died. He was so poor at the end that he had gone on public assistance, and a person who was trying to help him rehabilitate, paid for his headstone. He is buried next to my grandparents.

Like Viv Nicholson, my uncle had no understanding of money. It did not bring him happiness during those two years he had suddenly become wealthy. He just went back to how he had lived before. I hope he's at peace now.
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