Back in the day, companies like Jam Handy -- named for proprietor Jamison Handy -- produced industrial films, efforts that told people about a product or company. They were, effectively, commercials. Probably Jam Handy's biggest customer was the Chevrolet division of General Motors. Here's one touting the 1935 Chevrolet.
It's six minutes long, and at that length, you need to not only have something to say, you need to say it in a way that amuses and sticks in the mind. Here, the message is that the 1935 Chevy has everything that an auto buyer could want in a car, but not so much as to embarrass you. It's pretty good, even if I can't recall what the fifth thing is.
It's six minutes long, and at that length, you need to not only have something to say, you need to say it in a way that amuses and sticks in the mind. Here, the message is that the 1935 Chevy has everything that an auto buyer could want in a car, but not so much as to embarrass you. It's pretty good, even if I can't recall what the fifth thing is.
