Britney Spears: ...Baby One More Time (Music Video 1998) Poster

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6/10
How to spend your breaks in the 1990s (or what you dream of) Warning: Spoilers
This is the 4-minute music video for the Britney Spears song "...Baby One More Time" from 1998, so this one will soon be 20 years old. How time flies. It was the breakthrough song for the then still unknown American teenager Britney Spears and she made number one in the music charts all around the world and was within weeks one of the biggest superstars on the planet. There is something unique about her voice that I like in terms of how it sounds, even if she may not have the biggest range compared to other sings. And of course she was stunningly beautiful back then to with lots of charisma. Spears is still known today and also still making music, even if her first song also stayed her most successful. This song is one of the most defining moments of pop culture from the 1990s. It helps very much in understanding what the decade was like in terms of its music (for the masses). It's up to you to decide if you like it, but even if you don't, then its success back then is a fact and I am glad this song existed.
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7/10
Hit Me Baby, One More Time - the Madonna of the Nineties arrives!
RavenGlamDVDCollector9 August 2016
This is the music video that launched Britney as THE superstar of the late 1990s. It was also among the first music videos I obtained on DVD. First had it on a disc featuring only three of her music videos, then obtained the full set known as "My Prerogative.' Since then, I have played my Britney's Greatest Hits Collection lotsa lotsa times. Good times.

This is also the video that gave her instant notoriety, and it takes only a few seconds to see why. Hot schoolgirl, soon with clothes in casual disarray, hot, pink lips, and those braids - altogether, the sizzling fox, part child, part burgeoning young woman literally bursting out at the seams, no wonder parents were worried, their young babies would obviously wannabe Britney.

I myself find this particular performance too over the top, though not throughout the music video, only the schoolgirl outfit part, where she does lay it on particularly thick. Something that people out there do not think about, is that Britney was like a kite in the hands of directors. Britney do this, Britney do that, Britney smile seductively! Britney look at the camera this way, Britney look at the camera that way! Britney is actually just projecting herself as she is encouraged to do. That she is a very willing participant, there is no denying, but she is basically not at all what people so readily took her for to be. Therefore, the over-the- top fledgling performance here, I take with more than a pinch of salt. There are other music videos in which she is less overt, even though her sexuality is undeniably huge, and she does become the tigress. But here, the inflections in her voice are too calculatedly provoking. Of course, Mr. Director had an astute idea of JUST EXACTLY WHAT WAS GOING TO SELL LIKE HOT CAKES! Her mouth, the bubble-gum pink lips, the pearly teeth, she is just mesmerizing.

The pink tank top sequence, with those white pants, those scenes are actually much better, though I must say I'm pretty sure everybody thinks of the hot schoolgirl images when they recall this video.

Was said once that Jennifer Aniston's movie's titles reflect her private life, and I noticed that the music videos of Britney Spears all closely resemble themes from her (then current) personal life. This one kicks it off with "my loneliness is killing me" - so obviously a girl with a need for companionship.
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8/10
The beginning of Britney
safenoe26 September 2021
Looking back at Britney's 20+ years in show business, this is a must-see video to get an idea of how much the legend has evolved to her current situation where life hasn't panned out as much as we thought it would for this icon.

Sure, there's some sweet innocence to this video, but look deeply and there's more for sure.
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9/10
Outfit Overshadows the Clip
injury-654473 September 2020
This will always be an iconic pop video moment. Upon rewatch I realised it's simply because of that schoolgirl outfit and that's it. I think that's what everybody remembers. It is famous as the birth of Britney.

I thought there was more of a story within the video but it's actually just a few different scenes of dancing with some really dated looking dance moments. There is nothing original or particularly creative.
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10/10
One of the greatest videos of all time
pocoman-6018423 November 2023
As opposed to some people without taste that you may find over here, I think the outfit doesn't overshadow anything.

This video is more than a school girl outfit, which I think was only scandalous in the US because it just looked pretty normal where I come from.

Who needs a story when you have her dance and gymnastic skills? Natural beauty, cool moves, awesome song. The birth of a star. An instant classic. A timeless masterpiece.

A before and after in the music scene. It set a standard that artists are still using nowadays. It defined a generation. It created an icon.

It achieved everything a music video should, and more. If you haven't watched this music video whether because you weren't born or you lived under a rock the past 25 years, do yourself a favor and go watch it.

Happy 25th anniversary to ...Baby One More Time music video.
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