I remember seeing the Dig In music video back in 2001, and I was reflecting on the fact that the song and video was released 23 years ago, and I was really enthralled or bemused by the video (directed by Samuel Bayer) with a QVC style segment where a lady sells jewelry, and then we cut to Lenny Kravitz and his band singing Dig In, and it's on floating base somewhere. When I first saw the video I thought Lenny and the band were on an oil rig, and anyway later (well today) I learned on the internet that the video was filmed in Florida. Then the video ends with the TV shopping segment. Quite enigmatic.
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